birgerking » Relation

Checklist – Youtube Video Marketing For SMB

Birger Hartung — Sun, 27 Jun 2010 09:05:59 +0000

Here is my checklist for Youtube video marketing, adressing the needs of small and medium sized businesses – plus a bonus fail list and PDF download at the end of this post.

Management:

Goals
- Constant activity
- Long run engagement
- A few often viewed videos
- A variety of videos

Channel planning
- Constant profile activity
- Constant video uploads
- Monitor comments
- Report metrics

Activity
- Add friends on Youtube
- Comment other videos
- Subscribe channels
- Join groups
- Start a group
- Use bulletin board

Report includes
- Video views
- Average viewing time
- Referals
- Click Through Rate
- In-Video clicks
- Conversion

Content:

Profile
- Convenient photo
- Website URL
- Contact information
- Complete „About you“
- Create playlists

Video Content
- Short and informative
- Authentic background
- Use your product or service
- Appeals to community
- Call to action

Video Data
- Link videos to profile
- Select proper thumbnail
- Title includes keywords
- Meaningful description
- Include link to website
- Tagged with keywords

Video Link Building
- E-Mail customers
- Link video on website
- Use video repsonses
- Social Bookmark Services
- Social Network Services

Bonus (not included in the PDF!)
Fail! So much the worse:
- Video title including “Imagetrailer” or “Promo video” - Are your customers searching for this?
- No Sound - What’s going on there?
- No Motion - Why should I view static text in a video? This is boring me.
- Scrolling text messages - A brilliant idea to get motion! This is annoying.
- Video title like “Pamela Anderson” with no relation to video or your channel - Fuck You, Spammer!
- Videos with pornolicious content to boost your channel - You are a genius! This way you are destroying your online reputation!
- Layers above the video with ads for competition / SPAM products - Be aware of channel providers!
The checklist is also available for download here: Download the PDF

The Real Communal Connection

Birger Hartung — Thu, 25 Mar 2010 18:11:32 +0000

“In Rainbows” by oljmpya

Communities and networks have existed before Web 2.0 and Social Media. People have always connected and collaborated, by sharing ideas, concepts, points of view. The historic context of communities remains visible, it is the reason why a lot of Web 2.0 services and social networks use names borrowed from real-life precursors — Facebook, for example. Students have been connected before, by virtue of their alumni status. A facebook documents one’s participation in a group. Metaphorically, it’s a hub that unites and keep the members connected after they graduate. Web 2.0 reinvents this interconnectedness of community members. Facebook, for example, allows them to connect easy and effectively across geographical barriers, 24/7/365. Web 2.0 and Social Media lowers physical and social barriers to maintaining a connection with people, to sharing of interests, ideas, information. But it is important to remember that a community has existed before as a real-world entity.

LeWeb’09 visuals

Birger Hartung — Thu, 26 Nov 2009 17:07:50 +0000

Today @bahne tweeted a message, shouting a big ‘thank you’ for sharing the detailed LeWeb’09 participant list. The list includes names, countries, companies for most of the participants. Looking at this long table with 1550 (updated Dec 04, 2009: 2055) entries I was thrilled by the large number of companies and countries. But hey, this is just a table without emotion. That’s why I’ve created a visual each of the participants companies and countries. My incentive was to create the visuals using only free software tools.

Step 1: It was neccessary to reprocess the table data. I did this using Open Office to create a new spreadsheet and checked wrong entries using Google Search and free people search services.

Step 2: I exctracted a list of company names and created a wordle word cloud, using the free Wordle service. I adjusted the colors and selected a template, which really easy with wordle. The following image was created my LeWeb’09 Companies visual, also available on flickr:
Version 1.1 updated Dec 06, 2009

Step 2b: Then I started to reformat, check and count the countries. The following list is created with Open Office and shared with you using Google Docs document sharing. LeWeb’09 participants by countries (public list):
Version 1.1 updated Dec 06, 2009

Step 3: Participants countries visualisation. I did some research for free online tools to create a piechart from the list. There are a few services online (read this mashable post), but watching the results I realized that I need another way to visualize the countries. Speaking from countries – what about a world map? The result of my search is the following map, made with Google Geomap service. It’s really easy, only a few lines of HTML code and the map was finished. Thanks Google!
Version 1.1 updated Dec 06, 2009

If you want to embedd this map on your blog or website, simply post this snipped in HTML mode. To adjust the width change the number 775 to a width that fits with your blog/website: