Here is my checklist for Youtube video marketing, adressing the needs of small and medium sized businesses – plus a bonus fail list and PDF download at the end of this post.

Management:

Goals

- Constant activity

- Long run engagement

- A few often viewed videos

- A variety of videos

Channel planning

- Constant profile activity

- Constant video uploads

- Monitor comments

- Report metrics

Activity

- Add friends on Youtube

- Comment other videos

- Subscribe channels

- Join groups

- Start a group

- Use bulletin board

Report includes

- Video views

- Average viewing time

- Referals

- Click Through Rate

- In-Video clicks

- Conversion

Content:

Profile

- Convenient photo

- Website URL

- Contact information

- Complete „About you“

- Create playlists

Video Content

- Short and informative

- Authentic background

- Use your product or service

- Appeals to community

- Call to action

Video Data

- Link videos to profile

- Select proper thumbnail

- Title includes keywords

- Meaningful description

- Include link to website

- Tagged with keywords

Video Link Building

- E-Mail customers

- Link video on website

- Use video repsonses

- Social Bookmark Services

- Social Network Services

Bonus (not included in the PDF!)

Fail! So much the worse:

- Video title including “Imagetrailer” or “Promo video” - Are your customers searching for this?

- No Sound - What’s going on there?

- No Motion - Why should I view static text in a video? This is boring me.

- Scrolling text messages - A brilliant idea to get motion! This is annoying.

- Video title like “Pamela Anderson” with no relation to video or your channel - Fuck You, Spammer!

- Videos with pornolicious content to boost your channel - You are a genius! This way you are destroying your online reputation!

- Layers above the video with ads for competition / SPAM products - Be aware of channel providers!

The checklist is also available for download here: Download the PDF