About three month ago I’ve posted my first Social Media Sketch. Meanwhile a lot of things happend and so I thought it would be the nice to update my sketch. And if you think you know this one, you are wrong! I’ve improved the colors and the structure but most of all I’ve updated the content. Some weak parts are replaced by more general and systematic information.

First of all a big shout to the viewers and participants of my first sketch! Thank you very much for your help to improve the small things and for the discussions. Extra hug goes to 802.11, for her creation of the Social Media Landscape chart. Great work!

The first sketch was a test, both of my own experiences and public interest. Someone commented my first work with “what a beautiful mind!”, which was a praise with a big smile. I’ve watched the movie, and I feel lucky to tell you that I’m just a guy who wants to digg deeper into social media. And I thought only a few people would be interested at all. So I just painted together what was important for me, uploaded the picture on flickr and posted the link. The chart was and will be incomplete, its only a selection of the things I (or: we) know. But in some points I’ve missed my goals.  The first sketch was full of clutter and noise.

With the Easter Edition I’ve tried to avoid clutter and noise. First of all I’ve added some structure and headings to the sketch. The sketch is divided into six areas The Clouds; Tribes And Crowds; The Real World; Business Landscape; Spreadable Media; Collaboration Content; Extend Yourself Now; plus additional content The Geeks And The Newbies; Visual Leader; Jump Over The Fence; Mainstream Media. The main idea is still the same, but I’ve improved the division of the areas. The plus of structure is payed with smaller spaces for each area. I had to collect important things. That’s why a lot of weak parts are gone, especially some additional phrases.

Others, like the Groundswell Model and the implementation plan are replaced by more general and systematic content. Groundswell only tells you what to do, not what happens in social media. Implementation plans are no information from inside the social media cloud, too. The Spreadable Media Concept and Collaborate Content Concept are more accurate methods to describe social media. Spreadable Media is a great concept about the main question of what makes content spread in media and culture. If you have not heard or read about it you should do it now! Collaborate Content Concept is a homebrew by myself with  additions from the Spreadable Media Concept and really old stuff I’ve found. I think it fits perfectly, including the shift of authority from mainstream media. The Business Modell Evolution is updated and there is more information here.